More Research

More research? Bassi puts her theories to the test — her and a fellow partner launched an investment firm that buys stocks in companies, such as CDW, that invest heavily in employee training. It has returned 24 percent a year over the past two years, topping the...

Learning and Training

Learning and Training: Statistics and Myths How Effective is Training? Laurie Bassi measured how well employees are trained and developed (Delahoussaye, et al., 2002). She writes that organizations that make large investments in people typically have lower employee...

Why Companies Fail

Why Companies Fail? Companies that fail to invest in employees jeopardize their own success and even survival. In part, this practice has lingered for lack of alternatives. Until recently, there simply were not robust methods for measuring the bottom-line...

How Effective is Training

How effective is training? Laurie Bassi measured how well employees are trained and developed (Delahoussaye, et al., 2002). She writes that organizations that make large investments in people typically have lower employee turnover, which is associated with higher...

Awareness of Second Message

Awareness of Second Message? Be aware when the customer is talking to you and listen to what they mean as well as what they say. They may be angry about something and it is being taken out on a small business problem. Be understanding and never take it personal. Even...

Customer Request

Customer Request If the customer has a request, do everything possible to make it happen. Offer coffee, water, cocoa, a more comfortable chair, or conversation if they are nervous and want to talk. Keep all talk general or about business. Do not talk about your family...