Why do people buy a drill?
The coach in tennis tries to set up a situation to show a legitimate reason why someone is qualified to present your product or service. The player think of the benefits of that drill or service and how not having those drills or exercises would affect their performance. this is the product that you’re producing (tennis lessons) your product is a solution to a problem the problem can also be seen as an opportunity the key is players want to get better and the gap between their goal and where they’re present skill level is now. This is why players do drills.