Reasons Training?
The second reason is of course that mistakes are made with the analysis or design of the learning program.
20% x 20% x 10% = 0.4% Myth
The article in Chief Learning Officer’s magazine,
The Low-Hanging Fruit is Tasty, and Jay Cross’ book, Informal Learning presents the 20% x 20% x 10% = 0.4% formula:
1. 10% to 20% of our training efforts transfer to the job (Brinkerhoff & Gill, Baldwin & Ford, & others).
2. Training accounts for 10% of the potential for changing performance on the job (Rummler & Brache).
3. Training departments only manage the 20% of the learning that is formal (80% is informal).
When multiplied together, this implies that training is responsible for less than 1% (0.4) of the potential change in performance on the job.