How does the CDC define physical activity?
Definitions
Recommended physical activity — reported moderate-intensity activities in a usual week (i.e., brisk walking, bicycling, vacuuming, gardening, or anything else that causes small increases in breathing or heart rate) for greater than or equal to 30 minutes per day, greater than or equal to 5 days per week; or vigorous-intensity activities in a usual week (i.e., running, aerobics, heavy yard work, or anything else that causes large increases in breathing or heart rate) for greater than or equal to 20 minutes per day, greater than or equal to 3 days per week or both. This can be accomplished through lifestyle activities (i.e., household, transportation, or leisure-time activities).
Insufficient physical activity — doing more than 10 minutes total per week of moderate or vigorous-intensity lifestyle activities (i.e., household, transportation, or leisure-time activity), but less than the recommended level of activity.
Inactivity — less than 10 minutes total per week of moderate or vigorous-intensity lifestyle activities (i.e., household, transportation, or leisure-time activity).
Leisure-time inactivity — no reported leisure-time physical activities (i.e., any physical activities or exercises such as running, calisthenics, golf, gardening, or walking) in the previous month.
The USTA’s research on the senior tennis market ?
The Tennis Market
This year more than 11 million Americans will play tennis and nearly 3 million of these participants will play frequently. Accessible to players of all ages and abilities, tennis attracts a valuable set of consumers that make it a multi-billion dollar industry.
Despite a decline in participation in the 1990s, tennis is currently enjoying a surge in interest from participants of all levels with more people turning to the sport for the health benefits, social interaction, and competition. In fact, with an 11% increase since 2000, tennis has seen the greatest participation change among traditional sports. Much of this growth may be attributed to the recent and significant efforts of the USTA to promote the game to the general public. The sport has attracted a more diverse range of participants in recent years, but the core players remain an active, educated, and affluent group. With $925 million spent last year on tennis racquets, balls, and shoes, the sport is experiencing across the board increases that haven’t been seen since the 1980s.
Perhaps now more than ever, advertisers are looking to tennis as an effective way to attract active, conscientious consumers with high disposable income and ample leisure time. To these consumers tennis is more than a game, it is a part of their lifestyle; it influences their priorities, habits, and purchasing decisions. From mass consumer brands like General Mills to luxury brands like Lexus, advertisers from all areas are using national sponsorships and localized events to target these coveted consumers. By working with Active, companies can gain unparalleled access to tennis participants and activate marketing programs that demonstrate measurable, effective results.