The Myth in Training?
The Myth: “It is estimated that while American industries annually spend up to $100 billion on training and development, not more than 10% of these expenditures actually result in transfer to the job” or “Not more than 10% of training expenditures actually result in transfer to the job.” We read this on the web, in training magazines (Chief Learning Officer, The Low-Hanging Fruit is Tasty, March 2006 Issue), books (The Learning Alliance by Robert Brinkerhoff and Stephen Gill), and even research papers (Baldwin & Ford, 1988).