Who is joining your club?
Lets look at the info and how you are targeting your programming?
In 2000 there were approximately 76 million Americans past the age of 50. That’s the total number of Americans who were alive in 1900.
More than 70 percent of all assets in American financial markets are owned by people over 50.
The over-50 population controls about 50 percent of discretionary spending power in the United States.
The most powerful lobbying group in the United States is the AARP, formerly known as the American Association of Retired Persons with 33 million members.
The over-65 population is projected to double by 2030. I repeat – double.
Please name 2 programs that address this at your club and how are you getting this member to join?